Kamal Khetan; Concierge Services – A Value Added Service on the Rise in Luxury Residential Projects

In today's day and age, the lives of the super wealthy are filled with the world of luxurious goods that everyone from the best designer fashion brands to the leading real estate developers cater to. Luxury living and plush lifestyles are increasingly becoming a norm among a growing super set of consumers who are far more desirous of the best of the best, than ever before. The eyes of many mega real estate companies have opened up to the fact that luxury living has to be taken up a notch or ten, to satisfy patrons and attract enough customers in a competitive market in the first place.

Luxury as far as residential complexes and apartment buildings have meant different things over the years. From the emergence of landscaped gardens, super design and architecture, fabulous interior design and outdoor facades, swimming pools, health clubs and more on site to extra flourishes like on site restaurants and cafes and multipurpose rooms, luxurious living has evolved over the years into an exceptionally comfortable and functional concept. If eye catching and quality construction and recreational and leisure facilities have been all that you  have thought about when it comes to luxury projects, think again. The latest in ultra luxury developments are the presence of amazing value added services like concierge services for residents around the clock.

Transforming the landscape of ultra luxurious living in India, are the provisions for concierge services that take care of every need, big or small, of the residents. From cleaning your home to scheduling meals, from grocery shopping to bank runs, from booking tickets to scheduling transport for air port runs, from making reservations at restaurants to taking care of bookings for a weekend getaway, concierge service providers provide a whole host of services that add immense value, comfort and yes luxury to day to day living; which lets face it, anyone with a busy life in urban areas would love to avail off. Real estate big wigs like Godrej Properties (for a project in Bengaluru) and Sunteck Realty (for a project in Mumbai) have tied up with national and international concierge service providers, an exclusive and innovative concept. On their path breaking tie up with Vertu, a luxury cell phone service provider for 'signature concierge services', MD Kamal Khetan of Sunteck Realty Pvt. Ltd. said that it “redefines the essence of concierge service known till date. Through our tie up our patrons will have access to the concierge service available in 30 countries worldwide.” and went on to talk about how partnering with complimenting brands helps create positive equity.

The Emergence of a Strong Luxury Residential Real Estate Market in India

The real estate industry has always been a mega dynamic business in India. From the bursts in population  in major and smaller cities to the flurry of national and international investors that recent decades have seen, every one is looking for the next best thing to put their capital and hard earned savings into. Mid level high end residential and well as commercial real estate has always been a common feature and one that has boomed over the years. However, there is a growing demand for new class of real estate ventures in the country that have made India a force to reckon with when it comes to real estate development – namely that of the luxury and ultra premium market.

Prices per square footage in cities like Mumbai, Bangalore and Delhi are no joke with rates reaching competitive levels with major metros around the world and buyers today are becoming far more discerning as to what level of luxury and quality they expect from their real estate purchases. An increase in purchasing power and growth in the upwardly mobile urban class has also contributed to this upswing. Gone are the days when the presence of a swimming pool and health club on premises were considered the ultimate in luxury living. Today buyers are faced with high end choices that offer facilities like multi tier security systems, on premises lounges and cafes, concierge services and much much more than one ever imagined some scant years ago.

Tie ups with other service providers also feature in grand projects like Sunteck Realty's 'Signature Island', which is set to be a landmark development in Mumbai city's famed Bandra Kurla Complex (BKC) area. The project offers exclusive apartment that have a bespoke design facility for lavish living on a king size scale. In fact, Sunteck has fast emerged as one of the leading players in the luxury real estate market today due to its service oriented approach, sound financial planning and discerning eye on the future of this market. A quote from Sunteck founder, chairman and managing director Kamal Khetan in a recent interview with Forbes, sums up what we can expect to see “Over the past few years, the company has focused on building a strong equity as a brand synonymous with ultra luxurious and premium living. With distinct brands catering to each segment of luxury has enabled us to ensure that luxury living is made available to the end user.”
With the leading real estate enterprises like Sunteck branching out and developing in to the uber luxury segments, the real estate market in India is poised for a lot more grandeur and functionally high end living options to come and investors are watching with a close eye.